In a global consumer economy, we are used to thinking about what we can get, the benefit we can receive and the suffering we can avoid.  But that kind of thinking does not come from the example or teaching of Jesus.  His way was so very different: He came to give and taught His disciples to sacrifice their own personal wellbeing to follow Him (Philippians 1:29).  He never looked to receive anything, nor did He demand that people should serve Him.  And although He chose not to be taken before the right time, He did not try to escape suffering.
 
The thing we most love is our own life and all that goes with making us feel good about ourselves. But we cannot serve two masters (Matthew 6:24).  If we serve ourselves, we cannot truly serve God or expect Him to honour us (Luke 16:13). Gaining the whole world means nothing if we lose eternal life (Mark 8:34-38). So, Jesus announced a new way to live; a way that He would personally demonstrate as He sacrificed Himself for us. Those who follow Him must have the same attitude.

Philippians 2:5-11 sums it up, starting “Have the same mindset as that of Christ Jesus”.  Suffering is part of the human condition, the consequence of the Fall (Genesis 3:16-19).  But suffering is not the end point for those who are trusting Jesus, there is glory beyond.  Which is why Hebrews 12:1-3 says, “Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us, fixing our eyes on Jesus, the pioneer and perfecter of faith. For the joy that was set before him he endured the cross, scorning its shame, and sat down at the right hand of the throne of God. Consider him who endured such opposition from sinners, so that you will not grow weary and lose heart.”
 
Gladly serving Jesus is the only way into God’s presence for all eternity.  Then we will share His glory and His honour (Romans 8:17).  However, if it involves suffering of some kind, do not shrink back from following Jesus.  As you are bold for Jesus He will work strongly through you, even if you suffer … or as is often the way, especially if suffering comes your way.  So do not be ashamed of Jesus because He is not ashamed of you.  Indeed, He gave His life so that you might have a new life which will be powerful evidence that God is working in your life and can transform all who put their trust in Him.