Under the inspiration of the Holy Spirit, John the Baptist announced Jesus to the world. Interestingly, he did not proclaim the Saviour as a great teacher, example, prophet, healer or wise man – but as the Lamb of God. Although that might be an unusual title to some of us, its significance would have been clearly understood by his Jewish hearers. The Lamb of God could only mean one thing: the Lamb was to be a sacrifice. The Lamb was born to die.